|For 2021, the BBC once again opted for an internal selection process that did not involve any public participation. |
On 19th February 2021, it was announced that James Newman - who had been chosen to represent the United Kingdom at the cancelled 2020 Eurovision Song Contest - would represent the United Kingdom in 2021. Many other participating countries had taken the decision to offer the role to the artist(s) whom it had been intended would represent them in 2020.
The BBC also announced the renewed collaboration between BBC Studios and music company BMG for the 2021 Contest under the terms of which the United Kingdom song would be released and published by BMG.
The United Kingdom song - entitled Embers and written by Newman, Conor Blake, Danny Shah, Tom Hollings and Samuel Brennan - was revealed during both Radio 1's 24-Hour LOL-a-thon with Scott & Chris on BBC Radio 1 and The Ken Bruce Show on BBC Radio 2 on 11th March 2021.
The official music video
At The Eurovision Song Contest 2021
|The Grand Final of the Eurovision Song Contest 2021 is scheduled to take place in Rotterdam, The Netherlands on Saturday 22nd May 2021.|